Anya Aujla-Jones from Conscience Collective

While brands specializing in cotton dresses and hemp underwear can easily become sustainable, activewear brands struggle more. Small, independent activewear brands struggle the most. To help improve sustainability in the activewear sector and make a path for small brands, Anya Aujla-Jones created Conscience Collective. The online directory and community aims to disrupt the fast fashion system and create more room for environmental and social sustainability in the wider fashion industry. Anya explains more behind the venture and shares her goals for the future.

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