How did greenwashing become so prevalent?

Scrolling through a fashion themed Instagram account, the term "greenwashing" is sure to come up at least once, either in the caption or the comments. Fashionistas are more aware of their clothes' environmental impact than ever before, and they are using their newfound awareness to remind brands and other consumers about the importance of protecting the planet. But, is the public calling out of perceived greenwashing helping the fashion industry become more environmentally sustainable?

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