Is carbon negative the new carbon neutral?

As the fashion industry takes a closer look at its carbon footprint, some wonder if it is enough just to cancel out future emissions. After decades of increasing production and a reliance on fossil fuels, a complete 360-degree turn may be necessary. That is where the idea of carbon negativity comes in. Now, brands are looking at new technology and historic farming practices to remove more carbon from the atmosphere and declare themselves as having a positive impact, taking the idea of sustainability to new extremes.

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