What is a carbon-neutral brand and what are the problems with it?

"The term carbon-neutral, equivalent to net-zero emissions or net-zero carbon footprint, refers to a situation where greenhouse gases (GHGs) and CO2 emissions associated with individuals, organizations or whole populations are either balanced by short-term compensatory actions such as carbon offsetting, or eliminated altogether by long-term radical systems change such as transition to an economy that does not rely on burning of fossil fuels (post-carbon economy)." This definition is thanks to the Sustainable Fashion Glossary created in partnership with Condé Nast and the Centre for Sustainable Fashion. The first step in going carbon-neutral is to calculate the exact amount of carbon dioxide equivalent emissions produced in a year. This includes all emissions from the beginning of the supply chain to corporate offices. Every flight taken, every light turned on, and every email sent out is supposed to be included in the total carbon dioxide equivalent calculation. Every brand emits carbon dioxide emissions, though large companies producing physical products produce more than say a one-person digital company. Going "carbon-neutral" is possible for every brand, especially as carbon offsetting becomes more popular. Then the carbon dioxide equivalent emissions can be offset through the purchase of "credits" to "balance" out the impact on the planet.

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